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Brand Snobs Consumer Survey

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Following an independent survey commissioned by 4imprint, new research findings reveal that brand names are hugely important to consumers and businesses.

The study shows that consumers clearly identify and buy particular products and services from businesses with strong brand recognition. Promotional merchandise is a key way to increase brand awareness and, in turn, helps to influence buyer behaviour.

31 October 2018
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Max Crosby Browne - CEO, Home Decor
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