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Articles

Building Customer Loyalty Programmes

Retail Gazette reports on the great lengths in which companies are going to, ensuring their loyalty scheme point awards are in fact a successful reward system for their customers.

16 November 2014
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Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.

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Paul Boyce - European CEO, QEP Ltd.
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