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Case Study: IronmongeryDirect Brand Refresh - April 2012

An interesting case study by B2B Marketing on IronmongeryDirect - the UK’s largest online and mailorder supplier of ironmongery products to trade - which underwent a brand refresh earlier this year.

10 April 2012
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Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.

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Paul Boyce - European CEO, QEP Ltd.
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