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DIY Stores Increasing Focus on the Female Customer - January 2012

DIY stores are keen to maximise their chances with the female shopper, with new product ranges and female friendly staff. This article includes images of B&Q's new female-friendly product range, and comments from attendees at the company's January 2012 press events.

24 January 2012
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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.

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Martin Elliott. Chief Executive - Home Hardware.
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