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Exploiting the multichannel mindset

Online and offline channels are converging at a dizzying pace, and it’s no secret that brands that are meeting their customers’ desire to use different channels interchangeably are gaining a significant competitive advantage.

04 September 2013
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Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.

Paul Boyce - European CEO, QEP Ltd.

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