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IGD: Four ways to capitalise on mobile retailing - June 2014

IDG's Jon Wright has written this brief but useful guide on how to capitalise on mobile retailing.

12 June 2014
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Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.

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Paul Boyce - European CEO, QEP Ltd.
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