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IKEA's strategy for success

IKEA flags

Analyst Warren Shoulberg believes IKEA's forward-thinking strategy has made it the top furniture seller in the world and, perhaps more significantly, has changed retail forever.

20 January 2015
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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.

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Martin Elliott. Chief Executive - Home Hardware.
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