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Articles

Retail marketing: loyalty is a two-way street

A digital loyalty scheme has enabled B&Q to keep customer data at its fingertips and react to events to keep shoppers happy.

03 September 2013
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Insight DIY always publishes the latest news stories before anyone else and we find it to be an invaluable source of customer and market information.

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Max Crosby Browne - CEO, Home Decor
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