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The long, slow process of IKEA design - October 2013

It takes car companies about three years to design a sedan, and handset makers can churn out a new smartphone in six months, yet an IKEA kitchen takes half a decade to create. Find out why in this interesting report from the Wall Street Journal.

14 October 2013
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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.

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Martin Elliott. Chief Executive - Home Hardware.
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