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Articles

TV Campaigns are icing on the Marketing Mix - July 2011

Marketing Magazine talks to key retailers including Argos and Wickes on the importance of supporting TV Campaigns with direct marketing activity.

20 July 2011
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Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.

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Paul Boyce - European CEO, QEP Ltd.
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