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Wickes Trade Builder Case Study - November 2011

A case study on the Wickes Trade Builder customer by Michael Barnett of Marketing Week, including an interview with Tony Holdway, Brand Director at Wickes.

23 November 2011
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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.

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Martin Elliott. Chief Executive - Home Hardware.
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