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UK DIY News

Alan Titchmarsh to star in new B&Q Garden Advert

B&Q has hired top fashion photographer Rankin for a campaign with Alan Titchmarsh designed to “make gardening cool”.

The firm, which runs “Britain’s biggest chain of garden centres”, said Titchmarsh will give staff and customers tips throughout the year.

It follows his success in promoting GIY – Grow It Yourself – fruit and vegetable seeds last year.

B&Q boss Euan Sutherland said: “This campaign will get across how cool gardening can be.” Titchmarsh said he hoped the photos would persuade people “to have a go in their gardens”.

Source : Clinton Manning - Mirror.co.uk



20 January 2011
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