skip to main content
Find Insight DIY on
* * *

Digital Retail News

Amazon outbids Google for '.buy' domain

  • Amazon Wednesday won a bid for the .buy domain, which will allow it to gain exclusive access to any domain name with the .buy extension.

  • At the auction held by the Internet Corporation for Assigned Names and Numbers (ICANN), Amazon beat out Google for the domain and is paying $4.6 billion for the privilege.

  • ICANN, a nonprofit organization that among other activities oversees the technical coordination of the Internet’s address system, has said it is introducing more top domains to diversify Internet addresses.

Dive Insight:

Chalk this up as a win for Amazon over rival Google in this round over domain as a new era of Internet addresses comes online. The .buy domain could enable Amazon to seize control of at least some of the parody and anti-Amazon addresses like amazonsucks.buy. Although that will do nothing to stop screwamazon.com, amazonstinks.com, and amazonsucks.com.

Recommended Reading

The Next Web: Amazon just forked out $4.6 million to own the .Buy domain

Source: Retail Dive

Read the full news article here

19 September 2014

Related News

view more Digital Retail News
*

I find the news and articles they publish really useful and enjoy reading their views and commentary on the industry. It's the only source of quality, reliable information on our major customers and it's used regularly by myself and my team.

*
Simon Fleet - Sales & Marketing Director, Thomas Dudley Ltd
Newsletters

Don't miss out on all the latest, breaking news from the DIY industry