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Amazon Stops Selling Dash Buttons

Amazon Dash Button advert.jpg

Amazon has stated that it will no longer sell its physical Dash buttons; connected devices which allowed customers to automatically re-order household goods at the press of a button. 

Amazon initially partnered with more than 100 brands, offering a variety of products for purchase.  

Amazon introduced the Dash button in the US in 2015 and in the UK and Germany in August 2016.  In January 2019, Dash buttons were made illegal in Germany, when the German Consumer Bureau, Verbraucherzentrale NRW, challenged Amazon over terms and conditions which allow the online retail giant to change the original item ordered (established when setting up the device) and substitute it for an alternative or higher-priced product.

The court ruled that Amazon should be informing customers of item details and prices prior to taking the order, not afterwards, and agreed with Verbraucherzentrale NRW that Amazon did not provide customers with enough information about Dash Button purchases. 

In a statement, Amazon said:

"Since the introduction of the Dash programme, we’ve continued to work on making the shopping experience convenient and easy, and in some cases even disappear for customers,’ 

"With Dash Replenishment, we’ve launched hundreds of devices globally that automatically re-order essentials so customers don’t have to think at all about restocking.

"And we introduced virtual Dash Buttons, which are available digitally – whether online or in the Amazon app. 

"We’ve also seen customers increasingly using programmes like Alexa Shopping, which provides a hands-free shopping experience, and Subscribe & Save, which lets customers automatically receive their favourite items every month.

"With this in mind, we’ve decided to shift the Dash programme focus – as of 28 February, Dash Button devices will no longer be available for purchase on Amazon globally.

"Existing Dash Button customers can continue to use their Dash Button devices. We look forward to continuing support for our customers’ shopping needs, including growing our Dash Replenishment product line-up and expanding availability of virtual Dash Buttons." 

Source : Insight DIY Team 

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04 March 2019

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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.

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Martin Elliott. Chief Executive - Home Hardware.
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