skip to main content
  • *
  • *
Find Insight DIY on
* * *

UK DIY News

Are you ready for B&Q: The Game?

Home improvement giant B&Q wants to make its very own video game, MCV understands.

A reliable source close to the firm told MCV that it is on the hunt for a studio to create an ‘instructional-style’ DS game or a ‘pure fun game based on DIY jobs for the Wii.’

The decision to develop a game follows the successful launch of the company’s first How to DIY DVD, which is available to buy in-store and online.

“It may seem bizarre to see a retailer ‘cross the floor’ in this way,” said a trade insider.

“But when you consider how mainstream instructional and self-help games have become, especially on DS, suddenly B&Q’s plan doesn’t seem so wacky.”

When contacted about the proposed idea, a company spokesperson told MCV that B&Q is currently “not in discussions to do anything in the gaming industry.”

Source : Ben Parfitt – MCV
http://www.mcvuk.com/news/read/are-you-ready-for-b-q-the-game/011946#after-ad

09 July 2011
view more UK DIY News
*

Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.

*
Paul Boyce - European CEO, QEP Ltd.
Newsletters

Don't miss out on all the latest, breaking news from the DIY industry