skip to main content
Find Insight DIY on
* * *

UK DIY News

Argos creates 'head of own-brand' role

Multichannel retailer Argos has hired former Nokia executive Joanne Savage to the newly created role of head of own-brand.

She brings UK and international experience from businesses including Unilever and, most recently, Nokia where she was global director of brand identity.

Home Retail Group-owned Argos is being recast as a digital retailer by managing director John Walden and own-brand development is seen as crucial in differentiating the retailer from rivals, especially low-price online competitors.

Savage said: “Innovating on own brands for Argos will be critical to its success, and will unlock a natural path for customers to buy a broader range of exclusive products from us more regularly.”

Welcoming Savage’s arrival, Walden said: “Her appointment in this new senior role reflects the importance of our owned brands within the five-year transformation plan. I am sure she will bring significant fresh thinking to this area.”

Home Retail discloses full-year results next Wednesday.

Source : George MacDonald – Retail Week
www.retail-week.com

23 April 2013
view more UK DIY News
*

Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.

*
Paul Boyce - European CEO, QEP Ltd.
Newsletters

Don't miss out on all the latest, breaking news from the DIY industry