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Argos retains CHI& Partners as advertising agency

Following a highly competitive review process of its advertising agency account, leading digital retailer Argos has reappointed CHI& Partners to provide creative support for the next phase of its transformation plan.

Argos initiated the review at the end of last year, challenging contenders to deliver a creative idea aligned to its five year strategy to reinvent Argos as a digital retail leader.

Stephen Vowles, Argos Marketing Director, said: “We were very impressed by the quality of the strategic thinking and creative work presented by all five of the shortlisted agencies.

“However, the team at CHI& Partners demonstrated a real understanding of the scale of our ambition and the uniqueness of the Argos retail experience.”

Stephen continued: “We saw some really exciting ideas on how we can reposition Argos as a more universally appealing, digitally led business, and we’re looking forward to continuing our strong relationship with the CHI& Partners team to make these ideas a reality.”

Sarah Golding, CHI& Partners CEO said: “Very exciting things are happening at Argos and we are delighted that we will continue to be its creative agency partner."

Source : Argos Press Release
www.homeretailgroup.com/news-and-media/news.aspx?smlbus=1519&article=5407

17 March 2014
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