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B&Q encourages customers to ‘Make it Perfect’ this Christmas

Home and DIY retailer B&Q has announced that it will launch its annual Christmas advertising campaign tomorrow (Wednesday 14th November).

Appearing alongside the tagline ‘Make it Perfect’, the ad seeks to encourage interior decoration and re-ignite consumer interest in the homewares market as they prepare to open their homes to friends and family.

Featuring parents making final preparations ahead of Christmas Day, the ad shows a mother decorating the tree as Dad puts the finishing touches to paintwork and hangs new curtains, though also shows their young daughter who reveals decorating plans herself.

Created by McCann Erickson, the ad will also appear across social media, digital marketing and PR campaigns nationwide and will be available to view online from Wednesday.

Giving a “festive twist” to its existing theme tune ‘Our House’, the Crosby Stills and Nash track will be covered by 25-year-old singer Hazel Tratt in a bid to refresh the retailer’s brand identity.

B&Q’s Head of Advertising Ruth Harrison-Wood said of the upcoming launch: “We want our customers to know we are here to help with getting the home ready for Christmas this year.

“Christmas is often a stressful time and with too much going on, people can often forget what it’s really about.

“This advert is all about the feel good factor, that family scene that we are all familiar with and the satisfaction we all get from making improvements to our homes and the lives of our families.

“And, of course that extra little titivation to get your home perfect, this year.”

Source : Gemma Taylor – Retail Gazette
www.retailgazette.co.uk/articles/11012-bq-to-unveil-christmas-ad

13 November 2012
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