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UK DIY News

B&Q expands data management to support website launch

B&Q will expand the use of its data management system by launching a website that will use it to represent the 12,500 product lines of its Tradepoint brand next year.

The system made product information and imagery for the Tradepoint brand available to customers via catalogue and in-store points of sale earlier this year. It is supplied by Stibo systems and was rolled-out across the 120 Tradepoint standalone units in-store.

A website is on the agenda for next year that will link up to the system to allow customers to search for products based on specific parameters, like power output and battery used.

B&Q tradepoint marketing manager Trevor Culpin said that the system could be used for other parts of Kingfisher, like for British hardware mailorder company, Screwfix, to centralise data in different parts of the business.

He added: “In the future, the system can be used for a lot of forms of communication, like mobile phone marketing messaging and digital signage for Tradepoint and B&Q. The central aim is to be more consistent in the way we deliver our marketing message.”

Source : Retail Week

29 November 2010
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Max Crosby Browne - CEO, Home Decor
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