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B&Q prepares itself for Spring Clean DIY Drive

Britain's biggest home improvement retailer is preparing to launch a massive plan to educate the DIY illiterate and boost sales over the forthcoming two double bank holiday weekends.

Spring bank holidays are traditionally a popular time for DIY and this year the four days of Easter will be followed a week later by the four-day break for the Royal Wedding and May Day.
From next week the chain will offer weekend DIY classes in all of its stores to encourage customers to learn tiling, wallpapering, gardening and other skills it believes are being forgotten.

UK chief executive Euan Sutherland said: 'I'm less able to do DIY than my father or my grandfather and I think other people are too.'

B&Q also hopes to encourage shoppers to continue spending as they feel they are less able to afford to 'get someone in' for odd jobs.

The retailer has mapped out lessons for the next six months, though it plans to continue indefinitely beyond that.

B&Q has also drafted in George Clarke from Channel 4's Restoration Man to help with the advertising push, along with TV's Alan Tit

Source : Neil Craven & Alex Hawkes - This is money.co.uk

09 April 2011
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