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Brand View and Insight Retail Group announce strategic partnership

BV & IRG partnership

Brand View, the leading global provider of price, promotion, product content and online product positioning analytics, and Insight Retail Group (IRG), the authority for essential market intelligence and insight for the UK Home Improvement Industry, today announced a new strategic partnership.

The partnership will leverage IRG’s industry expertise, knowledge and existing customer relationships, along with Brand View’s actionable data and analytics, to redefine retailers’ and brands’ ability to monitor the Home Improvement marketplace in real-time and offer a more compelling shopper proposition.

Brand View and IRG’s shared vision for the partnership is redefining market intelligence in this dynamic and highly-competitive industry. Through the partnership, Brand View will provide granular SKU-level data and analytics, unrivalled in their accuracy and comprehensiveness, while IRG strengthen that proposition with detailed knowledge of the home improvement product categories.

Together, Brand View and IRG will enable retailers and brands to transform their  management of product pricing, promotion and assortment, both in-store and online.

“Transformation in our industry requires a combination of technology, business intelligence and consulting expertise,” said Steve Collinge, Managing Director of IRG. “Brand View is an ideal partner for IRG, their national and international presence, breadth of service offerings, retail expertise and robust development capabilities will provide exciting new solutions for both retailers and suppliers across the UK home improvement industry.”

“The partnership will deliver an entirely new level of retailer promotional, pricing and review intelligence for the home improvement sector. For the first time, the combination of Brand Views powerful software and IRG's retailer and category understanding will mean retailers will have access to dynamic price comparison baskets and pricing index data for any home improvement category across any bricks and mortar and pure play retailer.”  

“In today’s highly dynamic environment, home improvement brands and retailers are looking for increased market intelligence, increased agility, and ways to create competitive advantage,” said Bruce Dove, Managing Director of Brand View. “We are excited to deliver a compelling new proposition which will help them realise those aspirations.” 

For more information contact:-

IRG - Steve Collinge on 07831 562803 or

Brand View - David Beech on 07557 738344 or

About Brand View

Brand View is the leading global provider of price, promotion, product content and online product positioning analytics.

We enable our clients, retailers and suppliers, to measure and manage their price position and nutritional proposition, communicate this to shoppers, increase their digital presence and ecommerce performance.

Trusted by the biggest names in the industry, Brand View’s easy to use, powerful analytics give clients an unparalleled insight into the competitor landscape.

Seamless coverage of online and bricks and mortar stores – including European, North American, Chinese, Australian and South American markets.

Easy integration of proprietary data facilitates the immediate benchmarking of value propositions, promotional strategies and online activity against competitors. Through instant, integrated insights, monitor price movements, promotions, product content changes, new product listings and ecommerce performance.

About IRG

Insight Retail Group (IRG) owns and runs the Insight DIY website and is the leading provider of breaking news, essential market intelligence, in-depth analysis, insight and commentary for the UK Home Improvement industry. Together with their consumer facing websites Kitchen and Bathroom Compare, they deliver a unique and unrivalled service to the leading home improvement retailers and supplier brands. 

23 June 2017
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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.

Martin Elliott. Chief Executive - Home Hardware.

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