skip to main content
  • *
  • *
Find Insight DIY on
* * *

Digital Retail News

BRC-KPMG: Pace of online retail sales gathers momentum in May

Tablet and credit card shutterstock_157422446 725 x 500

Helen Dickinson OBE, Chief Executive, British Retail Consortium

"The pace of online sales in May gathered momentum with a respectable 13.7 per cent growth on last year. Retailers saw positive growth in all categories while fashion sales throughout the month proved particularly popular with online shoppers.

"As contribution from stores was negative, online sales took more than their proportionate share of overall non-food growth. The online penetration rate reached the third highest ever recorded, after Black Friday in November and the January sales.

"Retailers are confidently using their online channels to drive overall growth of their omni-channel businesses. This is evidently where businesses need to direct investment to ensure they remain competitive and meet the demands of the increasingly digital savvy consumer."

David McCorquodale, Head of Retail, KPMG

"Online sales picked up in May with non-food growth increasing 13.7 per cent compared to last year - more than double April growth figures. In particular, sales of toys and baby equipment surged during the month with the delayed warmer weather persuading consumers to entertain the kids with paddling pools and outdoor toys. Summery sunshine also encouraged shoppers into shorts and t-shirts as consumers took advantaged of deeper discounts and well-timed promotions to start the summer wardrobe refresh.

"Penetration rates continued to climb making May the fifth consecutive month above 20%. With a possible heatwave on the horizon, a strong multichannel business will be key to ensuring retailers can weather all weathers."

Source : BRC 
www.brc.org.uk/brc_news_detail.asp?id=2983 

To advertise on the Insight DIY website and download our media pack, click here.

Sign-up for our weekly newsletter here.

If your business is interested in pricing intelligence or you're currently trying to track retail prices manually, there really is a much easier way. Just contact us here.

 

07 June 2016

Related News

view more Digital Retail News
*

I find the news and articles they publish really useful and enjoy reading their views and commentary on the industry. It's the only source of quality, reliable information on our major customers and it's used regularly by myself and my team.

*
Simon Fleet - Sales & Marketing Director, Thomas Dudley Ltd
Newsletters

Don't miss out on all the latest, breaking news from the DIY industry