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BRC-Springboard: Footfall decline deepens in January

People shopping centre escalator - IR Stone - shutterstock_237523528 725 x 500

The BRC and Springboard have published their Footfall and Vacancies Monitor for January 2017, covering the four weeks 01 January- 28 January 2017.

UK Summary

  • Footfall in January was 1.3 per cent down on a year ago, the steepest drop in Footfall since the 2.8 per cent fall in June 2016. This is lower than the three-month average of 0.8 per cent.
  • The national town centre vacancy rate was 9.4 per cent in January 2017, down from 9.5 per cent in October 2016. This is the lowest rate since January 2016, when it stood at 8.7 per cent.
  • High Street footfall fell 0.8 per cent in January on the year before, when it had risen by 0.2 per cent. This is behind the three-month average of -0.1 per cent.
  • Footfall in Retail Park locations fell year-on-year for the third consecutive month. In January 2016 footfall grew 5.2 per cent in Retail Parks, making it a tough comparable to grow upon. This month’s result was equivalent to the three-month average.
  • Footfall in Shopping Centres fell for the twelfth consecutive month in January, a further deceleration on the 1.9 per cent fall in December. This is below the three-month average of -2.4 per cent, which is the lowest since August 2015.

HELEN DICKINSON OBE, CHIEF-EXECUTIVE | BRITISH RETAIL CONSORTIUM

“The relentless downward trend in footfall picked up pace again in January as shopper numbers fell by 1.3 per cent over the same period in the previous year, following a 0.2 per cent decline in December. It was a fairly consistent picture across different retail locations; with the high street, which saw a modest bounceback the previous month, failing to draw in shoppers.

“January’s sluggish non-food sales, which undoubtedly corresponded with the dip in footfall below last year, go some way to explaining these underwhelming figures. Stores bore the brunt of the sales slowdown; posting their deepest three-month decline on record as online was the preferred shopping channel for the month’s clearance sales.

“Our quarterly vacancy rate data shows shop vacancies virtually unchanged at 9.4 per cent of all shops compared 9.5 per cent in October. On a regional level, it was London that saw the strongest improvement, with the proportion of empty shops falling from 9.5 to 8.4 per cent over the three months to January. However, in some parts of the country the number of empty shops remains worryingly high and act merely as a blot on landscape of local communities.  And while the overall the rate has tended to remain around 9 to 10 per cent since July 2015, the variation between successful and vulnerable locations grows ever wider.

“At a time when retail is being re-imagined as customers seek more engaging experiences in our high streets, town centres and retail park and centres, the incentive for retailers to innovate and invest in physical space is being curtailed by the upward only trajectory of business rates. This disincentive needs to be removed and the burden reduced thereby encouraging, rather than deterring, investment to the benefit of those local communities most impacted.”

DIANE WEHRLE, MARKETING AND INSIGHTS DIRECTOR | SPRINGBOARD

“The -1.3% drop in footfall across the UK's bricks and mortar destinations in January may be a sign of tougher things to come in 2017.  Not only was it a noticeably larger drop than the -0.2% in December; but it was the steepest decline since June 2016, when footfall was impacted in the preceding weeks and in the immediate aftermath of the EU referendum.

“The results are consistent with longer term footfall trends, with an underperformance of shopping centres against high streets and retail parks.  Of significance is that footfall is correlating closely with retail sales, with all sales results published so far showing a poorer performance in January than in January 2016.  Springboard's own data on bricks and mortar sales showed a -1.5% drop in January from January 2015. 

“The UK vacancy rate improved from 9.5% in October to 9.4% in January. This can be partly explained by the churn of occupancy from retail to hospitality, a feature of the last year, but is also due the fact that the vacancy rate reflects footfall and sales, and so lags behind these as a performance indicator.  But it does demonstrate that retail destinations are adapting, with new occupiers offering a much demanded all round customer experience.”

Image : IR Stone / Shutterstock, Inc.

Source : BRC-Springboard

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14 February 2017

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