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Brexit Uncertainty Prompts Further Decline in Consumer Confidence

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GfK's Consumer Confidence Index declined by two points in September, dropping even further into negative territory.

The Index currently stands at -9 and it has not been in postive territory since January 2016, when it reached a figure of +4.

Joe Staton, client strategy director at GfK, said: “There are fewer than 200 days until Brexit arrangements in some shape or fashion take effect. The clock is ticking down and in September the consumer mood dropped a couple of notches. When respondents talk about their personal finances, the scores are still positive. But for the general economy, they can only reflect on the obvious uncertainty surrounding Brexit. That poor view of the wider economy is keeping the headline score negative – the last positive headline was the +4 in January 2016.

“The danger is that consumers might capitulate on how they feel about their personal finances. If that happens, we’ll see very sharp drops indeed in the overall index score in the months up to March 2019. Will the coming six months see the consumer mood turn significantly more fragile? Or do consumers think Brexit will ultimately be positive?”

Source : Insight DIY and GfK

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28 September 2018

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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.

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Martin Elliott. Chief Executive - Home Hardware.
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