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Compass Instore secures Homebase coffee shop deal

Compass Group UK & Ireland’s Instore business has secured a new five-year partnership with Homebase, the leading home enhancement retailers and garden centre experts. The Instore team will introduce coffee shops in up to 30 Homebase stores around the country, starting in Worcester from May 2014.

Instore specialises in delivering restaurant and café food services for many of the UK’s most well known and loved retail brands. The new coffee shops it will introduce in Homebase are part of a plan to provide customers with a family friendly, inspiring home-from-home environment where they can relax and mull over their home improvement plans.

The coffee shop will be open all day serving hot breakfast sandwiches, tempting cakes and pastries, fresh bloomer sandwiches and paninis as well as snacks to keep everyone going, whatever the time of day. For children, picnic bags will be on offer while adults can take a break to enjoy freshly brewed Twinings tea and Costa coffee with a cake or snack on the side. Instore is investing in developing modern, colourful spaces with paint-dipped furniture and oversized soft chairs, located beside a consultation area offering customers expert home decoration advice. In stores that are tight for space, the team are also developing smaller pod café formats.

Graham Heald, Retail & Distribution Director at Homebase said: “We are extremely pleased to announce that we have partnered with Compass Instore. At the heart of our decision was their understanding of our future plans, design ideas that will help build upon these, operational expertise and specialist knowledge of consumers’ favourite food and drink.”

Source : Hospitality & Catering News
www.hospitalityandcateringnews.com/2014/05/compass-instore-to-introduce-30-coffee-shops-in-homebase/

22 May 2014
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