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Consumers spend 20% more per transaction on iPad than other mobile devices

Findings published from 8 months of payment analysis.

Multichannel payment solution provider Ayden has today announced figures taken from over 8 months of payment analysis, showing that the iPad is now the world’s most commonly used mobile device for payments, with users spending on average 20% more per purchase than on other mobile devices. Of all payments, 3.6% are now completed using an iPad, compared with 3% on iPhones and 1.5% on Android devices, with use of iPad and Android devices for payments experiencing the fastest growth.

On a monthly basis, the number of payments that originate from mobile devices as compared to the total number of payment transactions it processes are analysed. The figures show that, in addition to the iPad’s new position as market leader for mobile payments, the worldwide share of all mobile transactions has more than doubled over the past 8 months from 3.6 percent in late 2011, to 8.4 percent in June 2012.

Of all markets, Adyen’s figures found that so-called Daily Deal websites have experienced the greatest mobile payment penetration, with 12.6 % of all transactions originating from a mobile device. This is closely followed by the retail sector, with a total of 7.2%.

“Our analysis of the incredibly rapid growth of mobile payments broadly points to four distinct merchant categories: deal-of-the-day services, gaming, ticketing and location-based applications like greeting card companies that allow you to take a picture and instantly turn it into a paid order for a physical postcard to be delivered to a mailbox recipient,” explained Roelant Prins, CCO, Adyen. “There is clearly a consumer appetite to embrace mobile devices, in particular tablets such as the iPad, and merchants have started to listen.”

Source: The Retail Bulletin
http://www.theretailbulletin.com/news/consumers_spend_20_more_per_transaction_on_ipad_than_other_mobile_devices_23-07-12/

24 July 2012
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