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Dyson opens first UK retail space

Dyson UK store

Dyson the vacuum and electricals' business is set to replicate Apple as it prepares to launch its first physical store in the UK on London's Oxford Street.

The new Dyson Demo flagship, located opposite Selfridges, will encourage consumers to pick-up, test and experience any of the 65 Dyson products before buying them or ordering them in-store for home delivery.

The two-storey store is aimed at helping consumers to understand the science and technology behind Dyson's range of products, with the help of Dyson experts on-hand to deal with any questions.

Dyson's research, design and development director –and son of founder Sir James Dyson – Jake Dyson said the new store "encourages people to be hands-on".

"The Supersonic salon introduces hair science to the high street for the first time, and nowhere else can [customers] choose between 64 types of dust and debris to test a vacuum cleaner," he said. "We’re also able to have the cleanest air in London on one of its most polluted streets by having our air purifying products in here.”

This is not Dyson's first physical store, as they already have outlets in both Tokyo and Jakarta and it now trades in 70 countries through its website and as a retail supplier.

Reports indicate the electricals company wants to increase the number of its physical stores after the opening of the Oxford Street flagship.

Source: Insight DIY Team

06 July 2016

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