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UK DIY News

Hire Station virtual trial in Homebase

U.K.-based digital marketing agency Argent Ram Media is piloting new digital signage displays for one of their major clients, a DIY tool-rental service called Hire Station.

Hire Station Virtual Hire provides tool-hire, or tool-rental, facilities for several national DIY retailers across
the U.K. The new digital signage system is being tested in the recently-rebuilt branch of Homebase (think Home Depot in the states), in Aylesford near Maidstone.

A 32-inch LCD screen is set into a purpose-made, branded totem display stand that can be situated anywhere within the Homebase store. The aim behind the display is to increase inquiries for tool rentals, either by phone, in-store or through the Homebase website.

Bespoke video content has been created to be displayed on the screen showing the range of tools and equipment available for rent.

If the Homebase trial is successful, Hire Station will be looking at adopting Argent Ram Media's digital signage totem displays as one of their main marketing tools for all their virtual hire partners throughout the U.K., according to an announcement from Argent Ram.

Source : Digital Signage Today
www.digitalsignagetoday.com/article/182170/DOOH-advertising-UK-tool-hires-Video

23 June 2011
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