skip to main content
Find Insight DIY on
* * *

UK DIY News

Homebase enhances Facebook presence with interactive project guide

The home improvement retailer has claimed its new app is the first of its kind within the sector, incorporating three different stages to guide users through a home DIY project.

Users can start a home project by logging onto the retailer's Facebook page

These include an 'inspiration' stage where users select the room they're decorating, a colour theme and products. Next an 'expert tool' displays more than 140 'how to' videos covering wallpapering, painting, tiling, flooring, DIY and gardening. Customers can ask questions and have them stored in the app's FAQ database for future users.

Lastly customers are encouraged to share their success by uploading before and after pictures and talking about how they completed the job. Participating users can currently be entered into a prize draw for £1500 to spend on Crown paint for interiors and exteriors, a colour consultant and decorator.

Homebase social marketing manager Jenny Wright said: "Research tells us that around 59% of our customers are looking for ideas for the home when they shop with us. So this app really ignites the ideas, inspiration and enthusiasm to help customers achieve the look and feel in their home and garden that they want."

Source : DIY Week
www.diyweek.net/news/news.asp?id=15582&title=Homebase+launches+Facebook+app

30 May 2012
view more UK DIY News
*

Insight DIY always publishes the latest news stories before anyone else and we find it to be an invaluable source of customer and market information.

*
Max Crosby Browne - CEO, Home Decor
Newsletters

Don't miss out on all the latest, breaking news from the DIY industry