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Homebase refreshes Easter Ad' Campaign

Refreshing, rejuvenating, reinvigorating and reviving – that’s the theme of the latest advertising campaign from Homebase which breaks today, featuring over 40 different products and marking the start of spring.

Continuing with the signature Homebase advertising theme – of orange balls flashing, whizzing and darting energetically across the screen – the TV ads are designed to help customers imagine transforming their homes into fresh, stylish, spring-like havens, awakening them after their long, winter hibernation.

Homebase marketing and strategy director, Ajay Kavan, said of the Easter campaign: "Our spring TV campaign is designed to showcase our range authority and also the great value we offer our customers. The campaign builds on our very successful Christmas advertising and works on two levels. We kick off with two adverts showing how Homebase can help transform your home – indoors and outdoors. They are further supported by promotional advertising which works harder to showcase our ranges and demonstrate the breadth of products we have this Easter."
Continuing with the theme of Homebase's Christmas advertising, the advert will be set to the uplifting song ‘Zip A Dee Doo Dah', taken from the 1946 Disney film "Song of the South".
The TV advertising has been created by AMV, Homebase's agency of over 15 years.

14 March 2007
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