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UK DIY News

Homebase reveals mobile optimised site

Homebase has unveiled a new mobile optimised site as it seeks to expand its multichannel offering.

As well as being fully transactional, the mobile site has a store finder function that allows users to check if the product they need is in stock and reserve it for collection later that day.

The idea is to use mobile to help drive footfall in-store.

In May Homebase revealed that more than a third of its customers research online before going into a store, which highlighted the need for multichannel commerce tools such as reserve and collect.

The launch of the new mobile site shows that Homebase is continuing to develop its multichannel strategy, but is the site any good?

Visit our Industry Articles page (http://www.insightdiy.co.uk/articles.asp) to see a comprehensive review by David Moth (Econsultancy), including several screen shots from the new site.

Source : David Moth – Econsultancy
http://econsultancy.com/uk

17 October 2012
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