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Homebase to rebrand as Bunnings Warehouse

Bunnings Warehouse

Last night, the news broke that Wesfarmers, owners of the Bunnings Warehouse DIY Chain in Australia and New Zealand are close to concluding a deal to buy Homebase from Home Retail Group for £340m.

Since then, Wesfarmers have issued a press release stating "The acquisition would be the first step in a program which would invest in the Homebase team and reinvigorate core Homebase assets to build an exciting new Bunnings-branded business over three to five years ".

If this deal goes ahead, the news that Homebase will be dumped in favour of the Bunnings Warehouse brand, will come as a shock to both customers, employees and competitors alike.

Read the full Wesfarmers press release here.

Source: Insight Team

14 January 2016

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