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John Lewis to give customers green advice

John Lewis staff are to start offering customers impartial advice on how to save energy at home.

The department store chain has signed up as a founding partner of The Energy Saving Trust, an independent organisation that gives free advice on reducing energy use that has now been awarded charitable status.

The charity’s advice focuses on reducing carbon emissions, sustainable water use and saving money on energy bills, in the home.

The department store will work with the Energy Saving Trust to train its staff and pass on impartial advice to customers.

Rob Martin, manager of product services at John Lewis, says: “We know that our customers want to make energy-saving choices when they shop, but find it hard to navigate through the volume of product information out there. We will be able to pass on the Energy Saving Trust’s market-leading, impartial advice to our customers, helping them make informed choices about buying products which are right for them.”

John Lewis already uses the Energy Saving Trust Recommended label on more than 3,000 products it sells including fridge freezers and TVs to highlight the most energy-efficient products and help customers find products that cost less to run and contribute to savings on energy bills.

It also carries a “green product identifier” on products that offer more sustainable choices such as being Fairtrade, organic, or made from sustainable or recycled materials.

Source : Rosie Baker - Marketing Week
www.marketingweek.co.uk/sectors/retail/john-lewis-to-give-customers-green-advice/3032279.article

28 November 2011
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