skip to main content
Find Insight DIY on
* * *

UK DIY News

Research by B&Q’s TradePoint shows that trade customers are tech-savvy

Merchants need to have an on-line presence to target their customers. Today's tradespeople are technology savvy says research by trade-only supplier TradePoint at B&Q.

It found that almost a third of trades people consider their laptop to be as important to their business as any other craft tool and almost a quarter use an iPad for work.

Some 25% of builders, plumbers, electricians and carpenters also have their own website, and as much as 35% of their business is generated by it.

Source : Builders’ Merchants News
www.buildersmerchantsnews.co.uk/news/fullstory.php/aid/4847/Your_customers_are_web_savvy.html

21 September 2011
view more UK DIY News
*

Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.

*
Paul Boyce - European CEO, QEP Ltd.
Newsletters

Don't miss out on all the latest, breaking news from the DIY industry