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Tesco moves into double glazing market

Tesco is continuing to broaden its offer by launching a website selling double glazing.

The supermarket has partnered with nationwide home maintenance firm Job Worth Doing to sell its own range of windows, doors and conservatories.

Tesco has said that it aims to undercut its rivals and will offer transparent pricing with no hard sell. A message on www.tescowindows.com says: "With Tesco Windows & Doors there's NO salesmen, NO hard sell and NO price deception."

The supermarket is also promising to award double Clubcard points on all purchases and products carry a ten year guarantee.

Tesco’s marketing director Simon Singleton told the Daily Mail: "This is an exciting opportunity to drive a coach and horses through a seedy old sector."

The supermarket’s DIY buyer Fabio Perrotta commented: "We are unique in that we believe in transparent pricing, therefore our guide prices are published on our website, unlike other providers."

Tesco has been steadily expanding into areas not usually associated with supermarkets. It recently launched used car website Tesco Cars as well as an online gold exchange.

Source : The Retail Bulletin
www.theretailbulletin.com/news/tesco_expans_into_double_glazing_market_05-07-11/

05 July 2011
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