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Tesco reported to be spending 150m on improving online offer

As part of a £1bn round of business investment to improve flagging results, retail giant Tesco is reported to be spending £150m on improving its online shopping experience. It is likely that some of that considerable sum will be spent on the new Tesco Marketplace which launched quietly earlier in the month.

Tesco has plans to recruit more than 8000 new staff, revamp existing stores and continue international expansion. Recently, they also launched the Tesco Direct platform which offers enhanced functionality, improved user experience and also, crucially, features near twice as many products than previously. More than 75k in total.

All of Tesco’s British online business will transfer to the new platform soon and further improvements are expected. It seems likely that some of this money will be spent on the Tesco marketplace although exactly what Tesco has in mind here is a mystery.

A successful Tesco foray could by a gamechanger for ecommerce if they are bold. By using their unique market position, strong brand, customer data from Clubcard and national distribution network, they could take on eBay and Amazon and profit handsomely. We shall just have to wait and see.

Source : Dan Wilson – Tamebay
http://tamebay.com/2012/04/tesco-investment-in-online-shopping.html

26 April 2012
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