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The Garden Centre Group partners with CrowdControlHQ

SOCIAL media risk management and monitoring business CrowdControlHQ has added The Garden Centre Group to its client list.

The Garden Centre Group operates 140 garden centres in England and Wales, including Bournville Garden Centre, Blooms in Solihull and Country Gardens in Aldridge. It employs more than 5,000 people.

James Leavesley, CEO of Birmingham-based CrowdControlHQ, said: “Social media enables local engagement to take place, which is critical to deliver footfall and revenue. However, to do this successfully the business needed a system which would enable them to have full control of their social media output.”

By using CrowdControlHQ The Garden Centre Group can now maintain control over all social profiles by securing all usernames and passwords.

“In a retail environment where there is a high turnover of staff, the ability to add and remove users and keeping account details secure is critical to uphold IT policies and governance."

The organisation can now lock down their username and passwords so if an employee leaves their access can be turned off without compromising the usernames and passwords.

The company can also manage major national campaigns across all its centres as well as controlling content and ensuring consistency in tone of voice.

Best practice can also be shared across the organisation using automated reporting to identify the most popular content and linking this back to an individual.

The system can also be utilised to target new customers. Using the Buzz Monitoring Feature within CrowdControlHQ means that the organisation can set up key word searches around specific geographies to ensure that they capture relevant opportunities to target new customers.

Source : Andy Coyne - TheBusinessDesk.com
www.thebusinessdesk.com

28 May 2014
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