skip to main content
Find Insight DIY on
* * *

UK DIY News

Travis Perkins appoints WPR to raise awareness of hire service

Building supplies giant Travis Perkins plc has appointed Willoughby PR to provide trade public relations support.

WPR's b2b team has initially been tasked with providing a press office function for seven brands in the company’s portfolio including Travis Perkins, Keyline, City Plumbing Supplies and Sustainable Building Solutions (SBS), as well as raising awareness of its hire service.

The agency said it will also be expected to "deliver a number of major projects" over the coming year.

Travis Perkins acquired WPR's longstanding clients BSS Industrial, PTS and F&P Wholesale in 2010.

Trade marketing director Linda Doughty said: "We have many exciting projects coming up and we’re looking forward to a proactive response by the specialist B2B team at WPR."

Source : The Drum
www.thedrum.co.uk/news/2012/04/04/travis-perkins-hires-willoughby-trade-pr

04 April 2012
view more UK DIY News
*

Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.

*
Paul Boyce - European CEO, QEP Ltd.
Newsletters

Don't miss out on all the latest, breaking news from the DIY industry