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UK DIY News

Travis Perkins to enhance digital offering with appointment of Amaze

Building supplier Travis Perkins has appointed Amaze as its lead digital partner following a four-way pitch.

Amaze has been tasked with providing digital consultation, strategy, digital marketing and thought leadership for the central Travis Perkins Group as well as advising on how to employ digital across its brands.

“We are looking to enhance our digital offering and enable our customers to operate at their optimum in today’s digital world,” said Linda Doughty, group marketing director at Travis Perkins.

“In a marketplace where most brand interaction happens in person, it is essential that we keep customer service central to all campaigns and use digital to support, not replace, personal relationships.”

She continued: “The team at Amaze impressed us and we found they excelled in strategic thinking, with clear technical and digital strengths whilst demonstrating an understanding of our customer base and the marketplace in which we operate.”

One of Amaze’s first tasks has been to introduce digital campaigns and solutions designed to make tradesmen’s lives easier. Initial campaigns will include SEO, PPC, social media and website design and build.

The account will be managed through Amaze’s Communications practice.

Sandra McDowell, managing director of Amaze Communications, added: “The Travis Perkins account is a hugely exciting win for us as we are delighted to be able to bring our team of specialists together to form channel-neutral communications plans, for the Group and its brands in the building and construction market.”

Source : Jennifer Faull – The Drum
www.thedrum.com/news/2013/05/29/travis-perkins-appoints-amaze-lead-digital-partner

29 May 2013
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