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UK DIY News

Who are the most Googled DIY websites?

DIY.com 9th Jan 2018

B&Q's DIY.com and Screwfix are the most-googled DIY sites in the UK with 3.35 million monthly searches each, a new report has revealed. 

The DIY and Tools Sites Digital Insight Report, produced by digital marketing specialists Inside Online, ranks 49 of the leading websites within this competitive market according to their online performance. The annual study reveals the successes and shortcomings of each website, highlighting where there is room for improvement. 

When it comes to the best performing sites on social media, it is Bosch that comes in on top, enjoying great engagement across all its social channels. Wilko, ManoMano, Homebase and DIY.com are other brands who perform particularly well socially. 

Brands that have grown significantly in SEO visibility YOY are Robert Dyas, Machine Mart and Travis Perkins. In contrast, those sites that have stagnated in the last year, seeing little to no online growth include Draper Tools and FFX.   

Links are still one of the most important ranking factors in 2017, so consistently gaining new high-quality links can be great for business. But don’t lose focus on the high-quality part, as high link volumes without the quality could spell trouble ahead.

There are a number of sites with a low volume of high-quality links; these include Farnell, Hilti and ManoMano. These brands have the right link-building foundations in place, but need to work on scaling that activity in order to successfully compete in the marketplace.

Conversely, there are also sites with a high volume of poor quality links, such as UK Tool Centre and Wilko. Consistently gaining a high quantity of low-authority links highlights an urgent need to address your off-site reputation.

Source : Insight DIY Team & Inside Online

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09 January 2018

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