skip to main content
Find Insight DIY on
* * *

UK DIY News

Wickes launches 23m media review

Wickes is reviewing its £23 million media planning and buying account, currently held by MEC.

The home improvement retailer has approached agencies to pitch for the account, with shops working on submitting RFIs ahead of presentations over the next four weeks.

Wickes’ marketing director, Rob Murray, and brand di­rector, Tony Holdway, are leading the process, and it is understood that the retailer will make a decision before the end of the year, for a contract to begin in the first quarter of 2012.

The bulk of Wickes’ media spend is channelled into TV and press, with the rest split between radio, outdoor, direct mail and online.

This year, Wickes has shifted its focus beyond in-store promotions to promote its catalogues and online services.

Wickes’ creative business, handled by MWO and Lib­ertine, is unaffected by the review. Partners Andrews Aldridge, which was appointed to oversee direct activity in February, is also unaffected.

Source : Katherine Levy - campaignlive.co.uk
www.campaignlive.co.uk/news/1100786/Wickes-launches-23m-media-review/

27 October 2011
view more UK DIY News
*

Insight DIY is the only source of market information that I need and they always have the latest news before anyone else.

*
Neil Anderton - Sales Director, British Ceramic Tile
Newsletters

Don't miss out on all the latest, breaking news from the DIY industry