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UK DIY News

Wickes to advertise catalogue for the first time

Wickes is rolling out an ad campaign to promote its catalogue for the first time, as it shifts its focus beyond in-store promotions to reach a mass audience.

A series of 30-second TV ads, created by MWO, will continue the style of previous campaigns and carry the tagline 'It's got our name on it'. The spots, featuring tradesmen ordering goods 'on-the-go', break today (Wednesday) and will run until 6 February.

Previously, the DIY brand's marketing has promoted the quality of its own-brand products, rather than its catalogue.

Wickes is also understood to be looking for an agency to handle its loyalty scheme. The 'My Wickes Card' programme is currently managed in-house.

Source : Sarah Shearman - Marketing Magazine

18 January 2011
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