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Wickes to advertise catalogue for the first time

Wickes is rolling out an ad campaign to promote its catalogue for the first time, as it shifts its focus beyond in-store promotions to reach a mass audience.

A series of 30-second TV ads, created by MWO, will continue the style of previous campaigns and carry the tagline 'It's got our name on it'. The spots, featuring tradesmen ordering goods 'on-the-go', break today (Wednesday) and will run until 6 February.

Previously, the DIY brand's marketing has promoted the quality of its own-brand products, rather than its catalogue.

Wickes is also understood to be looking for an agency to handle its loyalty scheme. The 'My Wickes Card' programme is currently managed in-house.

Source : Sarah Shearman - Marketing Magazine

18 January 2011
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