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Shurtape unveils Rexy cartoon series for T-Rex brand

T-Rex Buildersaurus

Shurtape has gone back to the drawing board with its leading T-Rex Tape - to create a series of cartoons around its popular dinosaur, ‘Rexy’.

The cartoons have been created in a retro ‘strip’ style and feature Rexy as a builder finding himself in a series of situations that need superstrength - with T-Rex Tape coming to the rescue each time.

Alan Murray, head of marketing at Shurtape, comments: “These cartoon strips will help illustrate the personality of our brand and will raise awareness of the product in an indirect, subtle way.

The series is being placed across trade print press over the coming months and will be used as part of the brand’s marketing campaign throughout 2018, alongside sporting sponsorships and nationwide TV and radio promotions. Shurtape is also using the content on social media, in recognition that the T-Rex customer embraces both traditional and new media. Concludes Alan: “Cartoon strips are a little retro but that is the whole idea; we are offering something familiar, trusted and lighthearted. Its been fun placing them both online and in print.

For more information go to www.trextape.co.uk

Trade / sales queries: Tel 01442 505762.

Source: An Insight DIY sponsored fetaure on behalf of Shurtape.

If you'd like to build your brand and new products to a audience of over 2,000 people working for the largest Home Improvement and garden retailers, then contact us here enquiries@insightDIY.co.uk.

09 May 2018

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