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The first iGarden30 of the season is available

iGarden30 image

With Easter almost upon us, we thought this would be a great time to issue the first iGarden30 retail price basket comparison of the 2017 season.

On 31st March, we completed a full audit of a basket of thirty of the biggest brands and fastest selling garden products across Wyevale, B&Q, Homebase, Wickes and Bunnings St.Albans. The audits were completed on the same day, both online and in-store and include a basket of directly comparable products including garden tools, lawn and plant care, watering, landscaping and fencing.

The results make fascinating reading.

Have Bunnings UK undercut the competition on gardening as well as on Decorative products? How competitive are Wyevale on exactly the same basket of products and where should you shop for your own plant and lawn care products next weekend?

Between today and 31st August 2017, we’ll be updating both the iGarden30 and iPaint30 baskets every two weeks and to have full access to the detail of these audits emailed to you every time they are created, there is a one off cost of £250 plus vat.

Payment can be made via a one off invoice or simply by credit card through Paypal.

If you’re interested in receiving these audits, email your details to and we’ll handle the rest. 

For more on the iPaint30 basket from last week, read B&Q and Wickes you better watch your backs!

Examples of previous iGarden 30 baskets can be seen here - iGarden30 basket - August 2016 as well as an article from last year - Buy tea and cake, but nothing else!

Steve Collinge – Managing Director - Insight Retail Group Ltd

Interested in reading about the price competitiveness of the largest home improvement and gardening retailers? Then sign up for our weekly Insight DIY newsletter.

06 April 2017

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