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UK DIY News

Wilkinson puts passion back into Retail

The most common phrase in the shop trade is "retail is detail", but not at the value chain Wilkinson. Its annual report suggests "passion equals profit" is more apt. "Passion is a way of life at Wilkinsons," the company explains, listing a string of things it is really passionate about. Like "passion for our biggest-ever 388-page Wilkinson Plus catalogue". The chain's top dog this year is Keith Rooms, from the Yeovil store, who won its "Be Passionate" award after 29 years with the company.

Source : The Independent


17 July 2010
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