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Yale encourages the nation to get smart

Yale Conexis 2

Home security brand Yale, embarks on it’s biggest ever TV campaign, centred around the launch of the Conexis® L1 Smart Door Lock.

The TV ad, which premieres 9th October for a six-week long campaign, shows how keys are now a thing of the past thanks to the Conexis® L1.

Watch the new Conexis TV advert here.

Created by ad design agency The Fold, the advert will engage with homeowners showing the benefits of keyless living in day to day family life. The campaign, which will also include an increased use of digital and social channels, as well as a robust PR campaign led by Edson Evers, introduces the new strapline: ‘The smarter way to unlock your door’.

The campaign will also include an increased use of digital and social channels, as well as a robust PR campaign led by Edson Evers. This will include strong messaging in home improvement, national and regional press, as well as a complete overhaul of the Yale.co.uk website, reinforcing Yale’s commitment to supporting retailers by driving consumer demand.

The advert is a personal story of a daughter who comes back from travelling to surprise her Dad on his birthday, thanks to a virtual key her Mum has sent her. The advert will also highlight the various other ways of unlocking your door, using key tags and fobs as an alternative method to traditional keys.

Stephen Roberts, Marketing Manager for Yale UK said: “The Conexis L1® has been developed in response to in-depth customer insights.  According to our research 62% of consumers want the ability to remotely unlock their door from anywhere at any time. The Conexis L1® allows you to say goodbye to keys, and gives you the freedom to open your door with your smartphone.

“The heightened awareness of smart security due to the TV campaign represents a significant opportunity for proactive retailers to grow their share of the market and increase sales in the smart security sector.” 

Source: Insight DIY Team & Yale Press Release

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10 October 2017

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