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How to Find the Right Paint for the Right Job - The Wilko Way

Having launched its recent re-brand from Wilkinson to Wilko with a pirate-themed advert - bearing the strapline "where there's a Wilko, there's a way" - it seems the retailer has begun to link this up with its YouTube channel. Here's one of several new how-to videos, showing consumers how to perform tasks "The Wilko Way".

10 June 2014

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Paul Boyce - European CEO, QEP Ltd.
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