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IKEA 'Metod' Kitchen Advert - April 2014

The second installment in the IKEA Wonderful Everyday campaign takes us into the busiest room in the house: the kitchen. The kitchen is brought to life in mesmerising fashion as we watch a family get the dinner ready.

METOD is the first new kitchen range from IKEA in 25 years and like the advert, it's a showstopper: completely modular, METOD is so flexible that you can customise its units to create endless combinations, for a kitchen perfectly suited to your needs.

To bring to life this new flexible kitchen, the advert shows the units smoothly coping with whatever the family throws at it. Even the dog. Teaming up with director Keith Schofield, we've brought you a kitchen like you've never seen before. A bit like METOD itself. The song title is: This head I hold by Electric Guest

18 April 2014

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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.

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Martin Elliott. Chief Executive - Home Hardware.
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