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John Lewis new TV Advert

Watch the new John Lewis Never Knowingly Undersold TV advert showcasing the role that electrical products have played in their customers' lives over the years. This is played against a backdrop of iconic music tracks. The advert consists of seven scenes, each representing a different era, ending with two teenagers enjoying a performance of "Shine On" by the Kooks on the latest internet enabled Sony Internet TV. This continues John Lewis' focus on Never Knowingly Undersold, the pricing promise which is at the heart of their brand.

17 September 2011
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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.

Martin Elliott. Chief Executive - Home Hardware.

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