skip to main content
Find Insight DIY on
* * *


B&Q and Wickes, you better watch your backs - March 2017   

Bunnings St.Albans No.2

Using the robust retail pricing data that we obtain and crunch from home improvement stores every day, Insight DIY completed the first price basket containing identical and directly comparable branded and own brand products across B&Q, Homebase, Wickes, Wilko and now Bunnings. In this article Steve highlights how Bunnings have blown away the competition, undercutting competitors on price on many of the key branded decorative lines.

Read the article here

B&Q's City Store - Holloway Road, London - Our first impressions - March 2017   

B&Q Holloway Rd 1

Steve visits B&Q's first 'City' store, located in an old Post Office building on Holloway Road in London and provides his unique perspective on the range, prices and services  they've chosen for the smallest store in their estate. 

Read the article here

B&Q's first high-street store opens this Friday, but is it? - March 2017   

DIY Express store

Steve asks the question whether Holloway Road really is the first smaller format B&Q store to open. Those of us with good memories, may just remember the DIY Express format that Kingfisher launched with fanfares in 2012 as an off-shoot of Screwfix.

Read the article here

Bunnings could miss key digital opportunities in the UK - Feb' 2017 - Feb 17 - THE doors are open and the sausages are sizzling, but Australian juggernaut Bunnings has a major “blind spot” in its UK plan that could cost the company dearly. 

That’s according to Insight DIY's Steve Collinge who has covered hardware industry trends for two decades. He said despite the Aussie company launching to much fanfare in the UK with novelty sausages and low prices, it has missed a trick by failing to engage in the lucrative UK “click and collect” market that is forecast to double to $487 billion by 2025

Read the article here.

Bunnings UK - Our first impressions - Feb' 2017   

Bunnings St.Albans 2

They've only gone and done it - 12 months since Wesfarmers acquisition of the Homebase business, the Bunnings UK team have delivered a stunning version of Bunnings on UK soil. Here Steve shares his impressions of the first Bunnings Warehouse to ever open on UK soil.

Read the article here.

Masters Home Improvement - an obituary - Dec 2016   

DIY Graveyard

The Australian DIY Chain Masters, has closed its doors for the last time and joins a number of well known, national Home Improvement brands in the DIY retailer graveyard. Steve looks back on their efforts to break into the Australian Home Improvement market and what went wrong.

Read the article here.

Make it simple, make it easy - Dec' 2016   

Bunnings external store image

As Bunnings start work on the first Homebase conversion in the UK, Steve shares his views on how they could win the hearts and minds of the UK home improvement consumer by focusing on making DIY simpler and easier to shop.

Read the article here

Homebase St.Albans closes - let the metamorphosis begin - Nov' 2016   

Homebase St.Albans conversion

With the Homebase in St.Albans now closed and with the conversion to the UK's first Bunnings Warehouse well underway, Steve looks at recent overseas retail investments including Target in Canada and Tesco Fresh'n'Easy and asks the key question whether copying and pasting an Australian retail model into the UK, is really going to work.

Read the article here

Do they know something we don't? - July 2016   

Do they know something we don't?

Just over six months into the acquisition of Homebase by Wesfarmers and Steve is seeing some fundamental changes in the way the business is being run and managed and asks the all important question Do they know something we don't?

Read the article here.

Buy tea and cake, but nothing else - May 2016   

Garden centre restaurant

Having completed another retail price basket comparison between Wyevale and the Home Improvement big-box retailers, Steve concludes that the only thing you should do in a garden centre is buy tea and cake!

Read the article here

Will Bunnings' strategy work in the UK? Part 3 Best Service - April 2016   

Bunnings store staff

In the third and final instalment of Steve's analysis of Bunnings strategy, the UK's new Home Improvement retailer market entrant, he looks closely at customer service and whether Bunnings can deliver better customer service through a revitalised Homebase business.

Read the article here

Is it really all about price? - April 2016   

Lowest Price

With the recent aggressive pricing moves from Bunnings/Homebase and the response from B&Q and now Wickes, it's fascinating to track the pricing and promotional games of the major Home Improvement retailers as they jockey for position to be first choice for the UK consumer. Steve asks the question is it all about price and are we already in a race to the bottom?

Read the article here.


I find the news and articles they publish really useful and enjoy reading their views and commentary on the industry. It's the only source of quality, reliable information on our major customers and it's used regularly by myself and my team.

Simon Fleet - Sales & Marketing Director, Thomas Dudley Ltd

Don't miss out on all the latest, breaking news from the DIY industry